Googles Bcg Matrix - 1027 Words

Google is the crucial contributor to make global village possible by interlinking every part of world together via internet. It is also excellent in diversifying risk by creating different businesses including search appliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search industry is cash cow†¦show more content†¦For product improvement, Google can consider to purchase satellites to strengthen its internet infrastructures, enhance speed of internet access and improve connection accessibility in developing countries. [3] Although it involves huge amount in infrastructure investment, future profit is guaranteed especially in a business world regarding time as money. For product diversification, Google’s search technology can be expanded from internet to intranet targeting business sectors. [2] The search appliance can be tailor-made to particular company and allow employees to search company’s internal documents. It can enhance information flow and knowledge transfer throughout the entire company, however, security feature should be inserted in search appliance to ensure no outsider or business spy can access to those confidential documents via intranet. In terms of mobile search, Google should strengthen its dominant position by making the search become more advanced. For instance, introducing voice search [4] in which mobile users just speak keywords of search topic instead of typing or writing them via touchpad, then Google transcribes the voice and starts the search process. It further enhances users’ convenience which will increase browse rate in future. However, users from different cultural backgrounds may not have correct accent and external noise can affect voice recognition. To overcome it, Google can match users’ keywords with searchShow MoreRelatedGoogles Bcg Matrix1043 Words   |  5 Pagesadvertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search industry is cash cow which has high relative market share andRead MoreBusiness Management : Google s Rejig Strategy Essay2480 Words   |  10 Pages Extended Essay On Business Management Title- Google’s Rejig Strategy To what extent would the rejig of Google by the creation of ‘alphabet’ enable them to continue as a leading inovator in the tecnological industry? Session 2015-16 Word Count Executive Summary - Essay - Student Name- Shiven Goel Student Number- School: Pathways School Gurgaon School Number- Content Table Details Page number 1. Acknowledgment (Express ur thanks to those whoRead MoreIb Extended Essay4388 Words   |  18 Pagesavailable for exploitation. Business amp; Management theory and principles were applied to analyse and demonstrate the consequences of the takeover for Google and whether it would be successful or not. 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If a consumer is shopping, and a better deal can be found on the Internet, with just a click they can easily goRead MoreGoogle Analysis : Web Search Essay1830 Words   |  8 Pagescause ad revenues to slip BCG Matrix Analysis †¢ Stars: †¢ YouTube - YouTube owns nearly 20% of U.S. digital video ads and is the leader in the market. †¢ Android - Google’s recent increase in its advertising and other revenue sources has been fueled by the rising adoption of its Android mobile OS. Android OS is the number one mobile OS in the world, being used by some of the largest smartphone vendors such as Samsung, Lenovo, LG, Huawei, HTC, Motorola. In Q2 2015, Google’s Android had 82.8% of theRead MoreHtc Assessment Essay3584 Words   |  15 Pagesavailable options to implement in the future. Strategies in business level as porter’s generic forces are used to see what are the possible options are HTC to survive in the market. It also offers strategies at corporate level such as the BCG growth share matrix which allows the firms to see where their products are in the market and also helps them decide what type of strategy to use on their products. Conclusion and Recommendation Recommendation has been made as to what strategy out of the onesRead MoreApple and Their Strategy Essay15522 Words   |  63 Pages 17-18 Bowman’s Strategy Clock 19-22 Reference List 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain Read MoreAnalyzing Netflix7929 Words   |  32 Pages2.1 Properties 12 3.2.2 Stock Performance Graph 12 3.2.3 Result of operation 13 3.2.4 Members 13 3.2.5 Marketing mix 15 3.3 BCG matrix 15 3.4 Porter’s 5 forces for Netflix, international streaming 16 4 Targeting and Positioning 19 4.1 SWOT analysis for Netflix, international streaming 19 4.2 Porter’s Three Generic Strategies 20 4.3 Product Market, Ansoff Matrix 21 4.4 Mintzbergs 5 Ps for Strategy 23 4.5 Possible new price system 25 4.6 Attack strategies for Netflix 25 4.7 Possible strategicRead MoreHow to use porter s five forces model2243 Words   |  9 PagesSTRATEGY RESOURCES (http://www.smartinsights.com/marketingplanning/) ï â€œ PREVIOUS Planning for multichannel attribution (http://www.smartinsights.com/trafficbuilding-strategy/mediaattribution/planning-multichannelattribution/) NEXT A short history of Google’s evolution of bespoke queries from Answers to Helpouts (http://www.smartinsights.com/digitalmarketing-platforms/googlemarketing/short-history-googlesevolution-answers-helpouts/) ï â€ Share your thoughts Enter your comment here... Troy Young (https://plusRead MoreGoogle Case Study14862 Words   |  60 Pageschange in regulations, and competing products and firms. A matrix is usually used to express the results of the analysis (David). Strengths ? Simple design and level of ease ? Patent for ranking tool ? Revenue from advertising programs ? 2007 Fortune #1 Best company to work for list Weaknesses ? Googles tendency to solve engineering problems instead of user problems ? Googles contextual ads continuously targeted by click fraud ? Googles failed efforts offline Opportunities ? Advertising partnership